This is a big question, and I don't know whether anyone has an answer to it. I'm raising it because I had a reason about a year ago (that I won't get into now) to think about the size and state of the market.
What has become of our sport, and where is it going? There's no question that the market is "mature" and either still in or nearing the end of its decline to a "long tail", small but steady state. Forty years ago the market for new boats was into its peak and still raging, but over the past fifteen or so it's contracted sharply. The big dog of the industry now only builds its fiberglass flagship - the H16 - and the rest of its cat product line is the far less demanding, more "casually recreational" rotomolded boats. What percentage of Hobie's business is still cats, and what is now their broad range of kayaks, would be very revealing (I haven't looked to see what fiberglass boats Hobie Europe is still building, but whatever they do they're probably not doing in big numbers either). Just about every new boat you see is now a Nacra instead of a Hobie, and with pretty steep price tags, esp. in North America where they're hit with transport costs and import duties. There are, and always will be, the small/specialty/boutique builders, and a used market in which boats will continue to get cheaper and cheaper as they get older, as it's unlikely prices will ever reverse the trend as "antiques". And Hobie alone put something like half a million boats out there over the years, so that used market will persist.
The nearest analog would seem to be windsurfers. They exploded as a huge fad in the late 70s and early 80s, thanks not only to their novelty, but also to relatively low cost, easy transportation, and low complexity that (arguably) reduced the demands on buyers in terms of knowledge and skill. And because (I suggest) they had a higher "fad factor" than cats, they peaked and died in the market faster (again, to a long tail consisting of a relatively small number of hardcores).
So this is a common thing and in no way unique to cats; many, if not most products have a market life cycle. I'm interested in "why". I even spoke to a marketing prof at the Uof Calgary and he referred me to a standard text in the field (Everett Rogers' Diffusion of Innovation), and though I ground through most of it (the case studies were interesting, but the rest was repetitive and boring as hell), it focused on the introduction and uptake of new products and techniques, and had nothing to say about the kind of life cycle decline I'm talking about.
That's about as far as I've gotten. Anyone else ever thought about this?
Edited by jonathan162 on Aug 09, 2021 - 08:41 PM.
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Southern Alberta and all over the damn place.
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1981 SuperCat 20 "Roberts' Rockets"
1983 SuperCat 19
TriFoiler #23 "Unfair Advantage"
Mystere 17
Unicorn A-Class (probably made by Trowbridge) that I couldn't resist rescuing at auction.
H18 & Zygal (classic) Tornado - stolen and destroyed - very unpleasant story.
Invitation and Mistral and Sunflower and windsurfers w/ Harken hydrofoils and god knows what else...
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