Your picture did not show.. but the url shows this:
The bar in the front of this mast is a rotator limiter. It has a line that cleats or ties off on either side of the mast (probably on the front beam).
Mine is on the other side of the mast (above the tramp) and is secured to the boom.
It is used to limit (or force) the amount of rotation the mast has. It is a way to depower a sail when overpowered OR to create a more full sail in light air.